About Us
Pfood Pfairness was created in response to Pflugerville ISD's alternative lunch policy, which began in April 2023, where students with over $7 in lunch debt were given a cheese sandwich instead of a regular entreé. Concerned about the impact this had on students, the founders, two PfISD students, decided to create the nonprofit to help pay off lunch debt and ensure no student had to choose between hunger or humiliation.
Our Founders
What do you get when you have an alternative lunch policy, hungry students, and a cheese sandwich? Three students ready to make a difference for their community. Meet the minds who started Pfood Pfairness, and the adults who made sure three minors could legally get their 501(c)(3) paper work done.
Co-founder, Student President
John Amador
“School is stressful enough for students. They shouldn’t have to worry about whether or not they’ll be able to eat while there.” - John
Co-founder, Student Vice President
Maxx Amador
“We’ve seen the negative emotional impact the alternative lunch has on kids. We’re here to make sure that doesn’t happen.” - Maxx
Treasurer
Corey Ann Amador
“Food insecurity can negatively affect a child's emotional, behavioral, and academic well-being, hindering their ability to thrive and reach their full potential. With the help of the community, we will give them our best so they can be at theirs.” - Corey
Our Founders
What do you get when you have an alternative lunch policy, hungry students, and a cheese sandwich? Two students ready to make a difference for their community. Meet the minds who started Pfood Pfairness, and the adult who made sure two minors could legally get their 501(c)(3) paperwork done.
John Amador
Co-Founder
“School is stressful enough for students. They shouldn’t have to worry about whether or not they’ll be able to eat while there.”
Maxx Amador
Co-Founder
“We’ve seen the negative emotional impact the alternative lunch has on kids. We’re here to make sure that doesn’t happen.”
Corey Ann Amador
Treasurer
“Food insecurity can negatively affect a child's emotional, behavioral, and academic well-being, hindering their ability to thrive and reach their full potential. With the help of the community, we will give them our best so they can be at theirs.”
April - May 2023
Alternative Lunch Policy is announced and put into effect. Students with lunch debt now receive a cheese sandwich instead of a hot entree.
In the wake of community confusion and anger, PfISD released an updated statement regarding the school lunch debt and alternative lunch policy. The immediate negative impact on the PfISD community inspired the founders of Pfood Pfairness to take action.
Pfood Pfairness is approved by the State of Texas and the IRS to become an official, tax-exempt 501(c)(3)!
May 2023
In the wake of community confusion and anger, PfISD released an updated statement regarding the school lunch debt and alternative lunch policy. The immediate negative impact on the PfISD community inspired the founders of Pfood Pfairness to take action.
Pfood Pfairness is approved by the State of Texas and the IRS to become an official, tax-exempt 501(c)(3)
July 2023
August 2023
Pfood Pfairness presented PfISD with a check that paid the negative balance in full for all families who qualified for free and reduced lunch in every school in the district.
Present
Pfood Pfairness has raised over $120,000 for PfISD students.
Future
Keep feeding kids and supporting families.
The Timeline
Siblings John and Maxx Amador were only 16 and 14 years old when they saw something they couldn’t ignore — classmates being denied hot meals in the cafeteria because of unpaid lunch debt. In April 2023, Pflugerville ISD implemented an alternative meal policy that replaced students’ selected hot entrée with the dreaded cold cheese sandwich if they had over $6 in lunch debt. Motivated by compassion, the boys witnessed how this nutritional downgrade was also an invitation to peer humiliation. To combat this, the Amador brothers founded Pfood Pfairness, a 501(c)(3) nonprofit dedicated to paying off school lunch debt and ensuring no student has to ever choose between hunger and humiliation.
Knowing people would be wary of donating to two teenage boys, Corey Ann Amador (mother to John and Maxx and a former high school math teacher), immediately stepped in to help run the nonprofit’s legal and financial operations. Now, what started as a family effort has quickly become a community movement. Since its launch, Pfood Pfairness has paid off over $132,000 in lunch debt, helped 400+ students on a biweekly basis avoid the stigma of cold cheese sandwiches, and ensured 57,000+ hot meals.
But running a nonprofit while juggling work, school, and parenting had become a one-man-band job for Corey Ann. Luckily, Pfood Pfairness checked every box for the desired client partner of Ad 2 Austin’s Public Service team, a volunteer-run agency of young advertising professionals who select a local nonprofit each year for a pro bono campaign.
When the Ad2 team learned the story behind Pfood Pfairness and spoke to Corey, they knew this collaboration would have to go beyond a traditional advertising campaign. Beyond representing Austin at the National Admerica Competition, Pfood Pfairness needed an evergreen approach that would provide user-friendly tools and educational support for the non-profit’s sustainability once on their own.
Among bees, representing a hardworking community of food producers, and user-friendly tools for our Pfriends, the new brand identity maintains all the heart and passion, but with a more approachable interface. You can check out the revamped socials to witness this brand evolution!
What started with two teenagers and one powerful idea has become a movement built on empathy, community, and action. With the help of Ad2 spreading awareness and generous donors, Pfood Pfairness will continue to grow and help the community. For the Amador family, feeding kids is more than charity—it’s about parent empathy, student dignity, and a fair future for more students with full plates and clear minds.
Press & Media
Why Bees?
Bees, and bee colonies, are foundational to our entire ecosystem– a lot like children are to our society. Without them, we fail as a community.
Bees are also food producers, whether that’s through honey or through pollination to help grow our food.
The service that Pfood Pfairness provides helps the community by feeding our kids, just as bees help their own communities and help our environment thrive.
